Monday, June 8, 2009

OTR Destination: GR Part I @ Founders


We arrived in Grand Rapids just before 3PM. Our first stop was at Founders Brewing Company. I’ve been to microbreweries before but Founders immediately pushes the envelope of the term micro. There is nothing small about this place because the Taproom is enormous, the glasses of beer are big, and a server just walked past me with a sandwich the size of my head (you’ll have to trust me that I mean big.) Before I walked into the door, I knew their reputation was big too. Friends of mine that live in eastern Maryland are huge fans of Founders beer which in their area has more popularity than all of the local beer. And let’s face it; their reputation here in Michigan is well respected too. Founders was the most requested place, from our readers, to stop in downtown GR. They were adamant that we stop there. Twist my arm.

Even their co-owner, Dave Engbers stands about six foot three. He’s a local-kid-done-well with a kind of quiet and casual stance but I got it immediately. He shook my hand and put a beer in the other one. Why don’t most of my encounters begin this way? He’s humble and just feels that to truly know Founders, you must start with the product. I tried the Old Curmudgeon Ale: Malty and smooth; a great introduction. It’s early still but the place is humming because it’s Friday, Festival is on, and summer finally seems to be here. The porch, which can easily hold 150 people, is filling up and the tables, which were made from recycled timbers from the last expansion, are quickly occupied. The employees are hopping and they all have that certain spring in their step. Meanwhile, Dave is ready to show us the Founders process with the kind of eagerness a kid has when he wants to show you a new bike. You can tell this guy loves beer.


Through the windowed doors is a spacious and shiny facility where the Founders process begins and ends. Employees zip by with a smile and offer a greeting as the Beatles sound out a blaring cadence to Eleanor Rigby. The place is spotless and sweet smelling while the tanks shine with military-like quality. I pepper Dave with questions and the answers almost always come back to a high standard and employee dedication. Consistently humble. Not once did he compare Founders to other breweries or spend time trumpeting accolades. In fact, he spoke highly of Michigan Brewers Guild and referred to his competition as friends while these people who toil for him are often called family members. He noted that employee loyalty averages six years or better even though they are regularly encouraged to pursue their passions. Employees are often brought to the table for ideas and are prompted to offer suggestions and opinions from everything to beer naming to company involved community reinvestments.

Did I tell you that Dave is humble? Instead of showing us a trophy room full of international awards, tasting grand prizes, jury awards, people’s choice victories, industry number ones and blue ribbons, he takes us to the ingredients room which is a brewer’s candy shop. Hops, and malts, and grains. He described ingredients with a distinct passion and enthusiasm. We saw rows of enormous finishing tanks which were recently installed although they really weren’t supposed to be there for a couple of more years. Business is good at Founders.

The tour continued to the bottling area where the musical ambience shifted from the Fab Four to an electric reggae with a pulse. Again, friendly employees were on the go finishing up for the day. I’m guessing if Laverne and Shirley worked here, they never would have gone to California. We wrapped the tour up in the cold storage, which too was a recent addition due to their expansion, and headed back for a seat in the open-plan Taproom.

The interview really was over so we just talked. He orders us a few samples to try. The Centennial IPA was a little hoppier than I usually would order but evenly balanced and not overly bitter at all. Dave noted that they love hoppy beer at Founders. We tried the Cerise which is made with Traverse City cherries. Far from a novelty beer or even a Lambic, it’s a beer in itself. The Cerise offered a crisp smell with a smooth finish noting the Michigan treasures with every sip. My favorite was the Canadian Breakfast Stout that had a locally produced and fermented maple syrup which he let me try. Rich and buttery to the taste and smell, this syrup was simply too good to ever touch pancakes or waffles.

After a few responsible tastings, it was time to leave. I could have sat and listen to Dave passionately speak about everything that is Founders. It’s refreshing to hear someone speak so highly about owning a brewery, about brewing, about ingredients, about his actual family, about his work family, about his friends in the Guild, about Founders and the community, about Grand Rapids, and about Michigan. While not long-winded by any means, he was just that interesting. Beer drinkers beware though. Founders is all about quality, integrity, and craftsmanship. If you seek the generic flavor of Bud or Miller, they might have to wring the floor mop out for you. If you seek a drinkable treat, Founders is your place.

Thank you to Dave Engbers and his high energy staff at Founders Brewing Company for the pleasure of being a guest. Come back tomorrow for Part II: San Chez Tapaz Bistro and Peaches Bed and Breakfast.

On The Road Series

At the Made in Michigan Movement, we want to be more than a website. We want to put real action behind the Movement in our name. We created the On the Road series for just that purpose. This series looks to show you different ways to focus consumer spending to keep your hard–earned dollars here in Michigan. Further, we want to highlight forward-thinking businesses that are not only fun, but also have a significant impact on their immediate and statewide community. Most, if not all of the businesses we spent time with were selected by the members of the Made in Michigan Movement. If at anytime it sounds or looks like we had fun, I assure you it was strictly business.

We shot video footage and took stills. The stills are now available on our Facebook page and the video is in editing. The annotation of the series begins in the following blog post and is shared in multiple entries. We hope you enjoy!

Friday, June 5, 2009

Destination Grand Rapids Weekend Intinerary

Friday
3PM: Founders Brewing Company
6:30PM: San Chez Bistro
9PM: ????? Anything goes!

Saturday
9AM: Peaches B&B
11AM-3:30PM: Festival of the Arts
---Interview with Festival Co-Chair Kate Scheid
---Interview with Fulton Street Artist Market members
---Street Interviews
---Zellers store interview
5:30PM: Six.One.Six
9PM: ???? Party like rock stars!

Sunday
11:45AM Interview with Randy's Granola

Monday, June 1, 2009

Made in Michigan Movement radio interview

This was the radio May 30, 2009 radio interview with Michigan's First Gentleman, Dan Mulhern. The interview is the opening segment on the program labeled 5.30 Hour 1.

Saturday, May 30, 2009

Don't Blame me, Follow Me

I know. I know. It’s been a while. Really though, it’s your fault. You made this organization grow so fast that I had to put many things on hold to get a firm handle on the phenomenal growth of the organization. It’s your fault we grew to over 11,000 members this morning. In time, I will learn to forgive you.

Lansing is taking notice of the Made in Michigan Movement. We have been listed on the state’s website, www.michigan.gov, for several months now but we were recently interviewed by the First Gentleman of Michigan Dan Mulhern. Mr. Mulhern is the husband of Governor Jennifer Granholm and the host of the radio program Everyday Leadership at WJIM AM 1240 in Lansing. The podcast is now available at WJIM website. We are the first interview on the 5.30 Hour 1 episode.

The Michigan Experience has been postponed until August of 2010. The interest was there for many Michigan businesses but there just was not enough time to make it the first-class event that it is intended and deserves to be. So, hang in there. It is on the calendar for next year and it promises to be the one event that businesses and the general public will want to attend.

I have managed to also leave SE Michigan with my beautiful wife and handsome son. We went to our family cottage on Mullet Lake twice within the last three weeks. For those of you playing along at home, I have fulfilled #7 on my checklist and have partially completed #4 and #10. For those of you, who have no idea what I’m babbling about; refer to the previous blog entry from March 29.

Next weekend (June 5-7) the Made in Michigan Movement is headed to Grand Rapids for the first installment of our On the Road Series. This segment is called Destination: GR. We are excited and anxious to meet out new friends in Grand Rapids and raise awareness of area businesses. There were so many places to choose from that clearly several return trips are in order. Look for our itinerary to be posted this week on our Facebook page.

How can you follow us? Besides our website, we are on Facebook, we send out a newsletter on the 15th and 30th of each month, and we also Twitter. Tweet us at @MIMMLLC.

There is much in store for the coming months. We have store appearances, speaking engagements, and travel all lined up for the coming months. We maybe coming to your town! When we do, we want to meet you.

Sunday, March 29, 2009

The 10 Things I’m Going to Accomplish in Michigan This Year

In no specific order, these are the 10 things I will accomplish this year. I added an 11th to challenge myself.

1. Go do something in the UP.
2. Visit the Detroit Institute of Arts.
3. Watch the sun set at Sleeping Bear Dunes.
4. Try 12 different independent microbrews.
5. Go mushrooming.
6. Purchase a vegetable share from a CSA.
7. Spend time on Mullet Lake with my family.
8. Go to an unusually themed festival.
9. Attend a county 4-H fair.
10. Share a meal with 50 people I have never met before.

11. Plan a Made in Michigan Thanksgiving meal with family.

Tuesday, March 17, 2009

Swimming Pools and Thread

Did you ever ask God for something really big and be ill prepared to properly receive it? For instance, you ask him to quench your thirst and all you bring is a shot glass when you should have brought an Olympic-sized swimming pool. I think I brought the swimming pool this time.


The Made in Michigan Movement has experienced phenomenal growth and momentum. At a time when businesses are contracting, we are expanding our reach to every corner in this great state. Our opportunity to really make a difference has presented itself.


We were featured on the front page of The Detroit News and interviewed on the radio. That is all fine and well but the best part we have experienced is the opportunity to engage in the many new relationships. I have had the chance to listen to one phenomenal business story after another. In time, I want those business owners to share with you what they so graciously shared with me. In the end, it is all about the people and the ability to relate to each other. I once heard that relationships are as thick as a single thread. When properly nurtured, that thread is woven with another thread and the relationship becomes as strong as rope. However, when not properly treated, the relationship easily snaps. We are the threads that make up the rope.


It is amazing what happens to you when you do not allow yourself to get in the way. Stand back, shut up (for once), and receive it. That is what has happened to this effort.


Our Facebook page has grown over 1,200 people in the last week which, since this morning, takes us over 8,000 loyal people. This is just on Facebook. We have several hundred people receiving our twice-monthly e-newsletter. Not bad, considering our last newsletter in February went out to 23 people.

Big is now moving on to bigger. We are hosting the Made in Michigan Expo in August. We are looking to feature over 200 businesses from around the state. Next year, we will feature over 600 businesses from around the mitten.

We are hosting a fundraising event to benefit Covenant House-Michigan. This will take place at the Detroit-Windsor International Film Festival. It will be co-hosted through the generosity of several Michigan-based coffee and tea companies. Our goal is to raise $5,000 dollars for this phenomenal organization.


The website is evolving. It is going to become a key component to our success. It will not just look better, but it will become more functional for all users. It will be better organized and quicker. We are relaunching the site in less than two weeks to better serve you.


This is not about me or even the Made in Michigan Movement. It is about us, all of us, the HOME TEAM. The ‘home team’ badly needs a win and together we are going to make that happen.